Astra is a fintech startup designed around the idea of “money without borders."
Astra is a fintech startup designed around the idea of “money without borders.” The project explores how a digital product could simplify the financial side of traveling by combining a multi-currency wallet, instant transfers, smart budgeting tools, and travel perks into one sleek experience.
The brand identity leans on a dark, futuristic aesthetic to convey trust, innovation, and freedom : all values that resonate with frequent travelers and digital nomads.
Astra is a fintech startup designed around the idea of “money without borders.” The project explores how a digital product could simplify the financial side of traveling by combining a multi-currency wallet, instant transfers, smart budgeting tools, and travel perks into one sleek experience.
The brand identity leans on a dark, futuristic aesthetic to convey trust, innovation, and freedom : all values that resonate with frequent travelers and digital nomads.
For Astra’s landing page, I focused on creating a premium yet approachable user experience. I built a strong hero section with bold typography. The features section highlights Astra’s unique value propositions with clear icons, while the pricing plan introduces three distinct tiers that align with different travel lifestyles. To add depth, I also imagined a podcast concept, and tied everything together in a consistent visual system.
For Astra’s landing page, I focused on creating a premium yet approachable user experience. I built a strong hero section with bold typography. The features section highlights Astra’s unique value propositions with clear icons, while the pricing plan introduces three distinct tiers that align with different travel lifestyles. To add depth, I also imagined a podcast concept, and tied everything together in a consistent visual system.
Working on Astra was both exciting and demanding. I wanted the visuals to feel premium without losing a sense of humanity, so I spent time fine-tuning prompts and layout choices to keep the travel scenes authentic. One challenge was balancing the futuristic brand aesthetic with warm, personal storytelling, but it ultimately gave the project its distinct tone.
I ended up completing Astra faster than expected (24 hours) because I enjoyed pushing the brand into different formats. From landing design to motion ideas and even podcast concepts. This project taught me how to expand a fictional startup into a full ecosystem, and it’s definitely an approach I’ll reuse in future designs.
Astra is a fintech startup designed around the idea of “money without borders."
