At Dafolle, I contributed to the visual identity for Koala, a travel-protection platform built to make insurance feel trustworthy rather than transactional. The brand rests on one idea — “fair by design” — so my work leaned into clarity and calm: a clean, confident system that strips away the fine-print anxiety travellers usually associate with insurance. I helped create the slide deck that carries this story, translating a fairly technical B2B product into something warm, legible, and easy to say yes to.