I contributed to the visual identity for Paymium, France’s oldest Bitcoin platform. Crypto branding usually shouts — neon, hype, adrenaline — but Paymium’s whole promise is the opposite: a regulated, French-owned home for people investing their real savings, often for the first time. So I helped shape a visual language that reads as calm and trustworthy rather than speculative. Working alongside the team, I used AI creative tools to help create brand assets and illustrations that make an intimidating subject feel approachable, turning “crypto” from something risky-sounding into something that looks as steady and serious as a French institution.